The Basics of How NIL Works

NIL allows athletes to enter into agreements where they provide something of value — their name, image, likeness, time, or content — in exchange for compensation.

Common NIL Activities

  • Social media posts and endorsements
  • Personal appearances and autograph signings
  • Content creation and UGC campaigns
  • Camps, clinics, and lessons
  • Brand ambassador programs
  • Merchandise and licensing

Who Is Involved

Athletes, businesses, collectives, agents, schools, compliance offices, and service providers all play roles in the NIL ecosystem.