NIL Glossary — Key Terms Defined

Name, Image and Likeness — an individual's right to control and profit from their personal brand.

The full term describing an individual's identifiable attributes including their name, photograph, voice, and other rec…

An independent organization, often associated with a university, that facilitates and funds NIL opportunities for athle…

An organization with a formal relationship to an athletic department that may facilitate NIL activities.

Direct distribution of athletic revenue to athletes, separate from traditional NIL endorsement deals.

The price that compensation for NIL activities would fetch in an open market between willing parties.

A supporter of an athletic program who may provide funding, often through collectives or donations.

A platform where athletes and businesses can connect for NIL opportunities.

A licensed professional who represents athletes in contract negotiations, distinct from marketing representatives in ma…

A professional who helps athletes secure and manage NIL marketing deals.

A contract clause restricting an athlete from entering similar deals with competing brands.

The permissions granted to a business for how they can use an athlete's name, image, and likeness.

The specific actions or content an athlete must provide as part of an NIL agreement.

An arrangement where an athlete receives a percentage of revenue generated from a partnership.

Granting permission to use an athlete's name, image, or likeness on products or in marketing.

User-Generated Content — authentic content created by athletes for brand marketing purposes.